Since adverts of ‘Delay Mackerel’ started streaming on television, the question on the lips of Ghanaians has been whether the canned mackerel in tomato sauce actually belongs to Delay, the sensational radio and television presenter known in real life as Delores Tatiana Frimpong-Manso.
NEWS-ONE’s checks have confirmed that indeed Delay is Chief Executive Officer of Max Gringo, the company for which ‘Delay Mackerel’ is manufactured.
She has actually put an abrupt end to her ‘Delay Show’ on TV3, to enable her to concentrate on the Delay Mackerel and further checks showed that Delores has also sealed a deal with a company in Vietnam for the importation of Delay Perfumed Rice and another company for the importation of Delay Vegetable Oil.
Black Stars defender John Boye, who plays for FC Stade Rennes in France, is the official brand ambassador for the Delay Mackerel and the label on the can captures the footballer endorsing the product.
Delay, obviously, has used her celebrity status as a springboard to entrepreneurship and NEWS-ONE caught up with her for an insight into her new brand of products.
“Well I believe showbiz is beyond just entertainment. It is also about business and in Ghana our industry is a small one where very little can be achieved.
I have being on radio and TV for several years now, I have my own mini- series that is doing very well and beyond that, what more can one do?
“In America for instance, their showbiz persons invest into other stuff and that is how come Jay Z has his own clothing line; Rocawear, actress and singer Jennifer Lopez has her clothing line, Jessica Simpson, Beyonce and several others are examples of celebs doing something extra beyond just providing entertainment.
“In Ghana, a few celebs are also into clothing but I don’t want to go into clothing, though I have a boutique for shoes and bags.
So I was reading something on the internet that current research suggests that people are going to consume more food in the next 50 years than they had done in the last 10,000 years.
And that was my first motivation to go into the food industry.
“It has taken two years of planning, research and preparation and one significant thing that we did was to look for some of the country’s best chefs and experts in food and nutrition.
We made them sample all the canned fish brands on the market after which they recommended what should go into the makeup and nutritional value of Delay Mackerel and that was what exactly the manufacturers followed.
So I can say this is tailor made to satisfy the Ghanaian taste and flavor.
“The Standards Board has also certified it, we have started releasing it into the market.
The feedback has been encouraging and I can say with all certainty that the prospects are bright for this particular product,” Delay added.