We are made to believe that high-life music is an authentic music genre of Ghanaian music industry, which has been with us all this while but as the saying goes,’music is dynamic’ and every generation and their choices which is also related to music.
There have been many people who have high life music at heart and have spoken against the fall of the music genre in our music industry, but it seems like Ghanaians have now adopted and liked other music genres that do not originate from Ghana than our own high life music which is a big blow to the music industry.
Ghanaian DJ’s and presenters now play music on their various programs without high-life music from Ghana, which is making high-life musicians in Ghana unhappy about it. Due to this act by Ghanaians, it has even opened the door for Nigerian musicians to reign in our music industry with their style of high-life music and have been bold enough to claim’originators’ of the high-life music.
Moving into this problem, one high-life music guru of our time who is putting Ghanaian high-life music on the world map is the award winning high life artiste Ronald Kweku Dei Appiah popularly known as BisaK’dei has come out to add his voice to this unfortunate experience about the same genre; high-life music. In an interview with Flex newspaper, BisaK’dei revealed that it’s very difficult for an A-LIST artiste to make it with high-life music in Ghana without moving from one media house to the other, to do promotions of his or her song which is absurd as far as the Ghanaian industry is concerned.
He continued to say that, Ghanaians seem to concentrate on other music genres more than what is originally theirs, which doesn’t sink with traditions and cultural values and does not the story of Ghana to the world. The ‘Mansa’ and ‘Brother Brother’ hit maker added that, Ghanaians have ignored high-life music because even when general awards nominations come to the public, high-life music is given just two or maybe three categories only while the others get multiple categories which is bad and disrespectful to the music genre.
“This doesn’t encourage other musicians to do high-life. This is because they believe even after their hard work, they will not be awarded which shouldn’t be so and that is killing many talents among the youth. So I am pleading to Ghanaians to love their own which will be enough to motivate others do high life music” he quavered.
Bisak’dei is currently out with his latest banger ‘Sister girl’, a continuation of his hit song ‘Brother brother has urged Ghanaians to pay much attention to high-life music than hip-pop, dancehall, RnB and other music genres that are from telling the history of Ghanaians.
Source – flex newspaper