The Chale Caps Journey began last year in May. It began with the Andytrack Team having an idea of a creating something that everyone in the world recognised Ghanaians by.What one thing that they hear and quickly say, he’s Ghanaian or affiliated..”Chale” kicked the light bulb.
Chale meaning “buddy”,”friend”,”homie”,”dude” is a slang Ghanaians use a lot mostly the youth in communication. Andytrack took this and created a unique detailed design with it.
The “C” in the Chale design has a diagonal line crossing it signifying the Ghanaian cedi sign. Last year collection of the hats had adinkra symbols on the brim of the hat too.Symbols that have virtual meanings in the Ghanaian and African community.
Andytrack Made a huge impact with it as almost every influential public figure from musicians to students to actors and actresses to footballers, TV personalities and a lot of people is the diaspora jumping on it.It has major brand ambassadors like Reggie Rockstone,El,Juliet Ibrahim, Kojo of Capital 1xtra London and more.
They have branded it in a way that it has a set number of hats produced every year,mainly summer. when they are sold out,you got to wait until next year.
New Summer Collection are out for sale now over the world. It has a fresher and more matured logo design.With more ranges of colours to choose from unlike last year which was only red and black.In Ghana,you give their agent a call to pick up one on 0245812719 and outside Ghana you go to their website:www.chalecaps.com
Source – mediahomegh.blogspot.com