The space of celebrity entertainment has been evolving rapidly over the years with new modes of branding and marketing changing the ways in which celebrities connect with fans and strive to stay relevant.
Gone are the days where the print media dominated as the best mode of marketing and creating awareness for new movie projects, events, etc. TV continues to be relevant and the primary mode through which we still see the stars and devour the stuff they provide us in the form of entertainment. But the biggest change is the personal connection that came along with Social Media and that is where Omotola apparently honed the best skills.
According to Playhouse Communications, Omosexy as she is affectionately called has amassed a total of 727,963 followers of Facebook and 75,893 on Twitter leading the pack as the celebrity with the most Social Media followership. Where is Genevieve, Majid and co? Shouldn’t they be inspired to up their game as well?